TATE BOYS TIRE & SERVICE
A Trusted
Family Business
Tate Boys Tire & Service had been a valued client for years, operating four successful locations in Bartlesville, Skiatook, and Owasso. When Christina Tate approached us with the ambitious goal of expanding into the Tulsa market, they became a prime candidate for our All Access service. Christina made full use of the entire PDG+creative team, and she never stopped pushing forward!
the Desired Outcome:
Tate Boys aimed to break into the competitive Tulsa market and surrounding areas, extending their trusted services to new communities across Oklahoma.
establish Brand Guidelines
Tate Boys already had a recognizable logo, but to achieve their desired reach, we needed to develop comprehensive brand guidelines. These ensured that as the company grew, its branding would remain consistent and cohesive across all locations, strengthening brand recognition.
establish
Brand Loyalty
With a major competitor, Discount Tire, moving into town, it was critical to increase brand awareness and loyalty. By leveraging outdoor, print, and digital media, Tate Boys not only maintained but also increased sales in the face of competition—proving the strength of their local customer base.
increase
Brand Exposure
To amplify their presence, we created several billboards highlighting key services. Christina was enthusiastic about using billboard extensions, a bold decision that helped Tate Boys stand out. The added investment paid off, as these eye-catching billboards gained attention from drivers and positioned Tate Boys as a top-of-mind option for tire and service needs.
supporting
Local Communities
As Tate Boys expanded into new communities, they remained committed to supporting local schools and booster clubs. This dedication to giving back reinforced their reputation as a family-owned business that truly cared about the communities they served.
utilizing
Social Media
Through frequent promotions and specials on social media, Tate Boys saw an uptick in daily car service appointments. This consistent online presence helped the company become a household name in all the communities where they operated, driving both brand awareness and customer engagement.
ability to
Adapt to the Market
In March of 2020, when the pandemic caused many businesses to shut down, Tate Boys was quick to adapt. With All Access, they were able to respond rapidly to emerging opportunities, helping customers stay mobile while also hiring more staff. Their ability to pivot quickly allowed them not only to survive the challenges of 2020 but to thrive during an uncertain time.
in-store and
Local Marketing
All Access also allowed us to keep in-store marketing fresh, regularly updating offers and displays. We used targeted local mail campaigns to introduce specials in new communities, ensuring that Tate Boys’ expansion was met with enthusiastic support.
utilizing
Email Marketing
Email marketing provided an effective, low-cost medium for reaching customers and tracking success. We ran frequent, consistent email campaigns, which kept customers informed about promotions and services. These campaigns saw a spike in impressions during COVID and have continued to trend upward in the years following.
utilizing
Video Marketing
As Tate Boys expanded into Tulsa and nearby areas, video advertising became essential. We developed a compelling storyboard and worked with professional filmmakers to produce ads that were broadcast on social media and local TV. These videos not only boosted brand visibility but also helped drive foot traffic to new and existing locations.
the Outcome
Tate Boys experienced significant growth, adding seven new locations and achieving unprecedented sales, resulting in over 20% year-over-year growth. Their community involvement expanded, with deeper support for local schools, booster clubs, and charitable initiatives in each new area. Additionally, they broadened their service offerings, strengthening their reputation as a reliable, full-service tire and auto care provider across the region.