John 3:16 has been an established name in Tulsa for over 6 decades. As an effort to increase their reach into the homeless community they underwent a massive fundraising campaign. As apart of the campaign, they engaged with us to help unify the mission and vision of the campaign while maintaining the integrity of their current brand.
Many in the community were unaware of the multitude of services they provided and simply understood them as a soup kitchen that catered mainly to men. In reality they had a very successful jobs program and served women and children as well. They had a need to raise funds to expand their facilities to serve more people.
Communicating community value and vision casting is no small task and must be thought through so the message doesn’t fall flat and go unnoticed. After a full site visit and evaluation, the team takes to the whiteboard and each team member is asked to give their overall impression as well as provide details on specific aspects of the organization. As commonalities and gaps are identified, the team begins to evaluate which strategy is best to employ to attain the best outcomes possible.
To communicate the need to the community and major donors the vision had to be cast and John 3:16’s community value had to be reinforced. We made an impression with a large print piece that told their story and communicated their vision for the future.