John 3:16 MISSION
An Established
Community Presence
For over six decades, John 3:16 Mission has been a cornerstone of the Tulsa community, primarily serving homeless men. When they acquired an old school building, which had been vacated during Tulsa's restructuring, they saw an opportunity to expand their reach. Their goal was to serve women and children in crisis, offering support to underserved families and keeping them together, rather than relying on the foster system.
the Desired Outcome:
The mission was clear: raise $10 million to renovate the school and develop the surrounding land, creating sustainable gardens to support the families who would live there while getting back on their feet.
a united Campaign Identity
To inspire the community and drive engagement, needed a campaign identity with a unifying message. We developed the "Re" prefix concept, playing on words like Renewal and Rebuild, to effectively communicate the campaign’s purpose of providing a fresh start for families in crisis.
a Personal Touch
Personalized outreach was key to connecting with potential major donors. We crafted individualized letters to communicate the mission’s needs and foster meaningful relationships. Major donors expect to see unity, organization, and a well-developed plan. To reflect this, we designed an identity system that conveyed professionalism and demonstrated the campaign’s commitment to reaching its goals.
target Major Donors
Telling a story—especially one that’s visually compelling—is essential when communicating a complex need. To effectively illustrate John 3:16’s mission, we created a large-format brochure that not only explained the need but also showed it visually. This allowed us to tell the story of past successes and demonstrate a proven track record of achieving results, reinforcing the campaign’s credibility. #carousel2.slide{"data-ride" => "carousel"}
the Outcome
Through a focused effort on showcasing a history of success and a clear vision, John 3:16 Mission successfully raised over $10 million. This funding enabled the renovation of both the existing facilities and the newly acquired school property. Additionally, the surrounding land was prepared to support gardens and orchards, providing fresh food to the families that the facility will house in the future.