Marketing Campaigns
Marketing Campaign Strategy & Creative
Local campaign creative spanning billboards, signage, event branding, and supporting visibility assets.
Learn more about marketing campaignsINCO ELECTRIC
Multi-generational
Entrepreneurialism
INCO Electric was founded in 2020 when Lela Patton purchased her father’s business, formerly known as Davis Hodges Electric. Despite the challenges presented by the COVID-19 pandemic, Lela had a vision to adapt and thrive in a shifting market, positioning INCO for long-term success.
the Desired Outcome:
Lela’s goal was to build a business that would consistently grow by 50% or more year-over-year, ensuring long-term sustainability and market expansion.
Building A New Brand
In developing the INCO brand, we wanted a visual identity that subtly reflected the electrical industry while standing out from competitors. Lela also brought the idea of incorporating her father’s signature into the logo, symbolizing the transition from one generation to the next, while keeping a personal touch that honored his legacy.
brand
Consistency
Lela was dedicated to outfitting her team in high-quality, comfortable branded clothing, ensuring that the INCO logo became widely recognized.
Along with branded apparel, she embraced the use of branded items for her crew and giveaways for customers, fostering goodwill and strengthening community connections.
brand Saturation
To further enhance brand recognition, we wrapped all INCO trucks and set up branded event tents and banners, making the company highly visible at community events.
Yard signs placed on customer properties served as testimonials, showing just how many people trusted INCO's services, which helped build brand equity throughout the community.
brand Messaging
Outdoor media played a crucial role in building awareness. Multiple billboards were placed around town and kept up for several months, successfully amplifying INCO’s presence and creating a strong local footprint.
related Services
INCO is a strong example of how identity work and local campaign execution reinforce each other when a growing service business needs to become highly visible in its market.
Logo Design
Logo Design & Brand Identity
Identity systems that help service businesses show up consistently across trucks, apparel, signs, and outreach materials.
Learn more about logo designthe Outcome
INCO Electric’s branding and marketing efforts paid off tremendously. The company quickly gained recognition, and with Lela's leadership, they surpassed their growth targets. The combination of strategic branding, community engagement, and consistent messaging helped INCO thrive in a competitive market, positioning them for ongoing success and ensuring a legacy that honors the past while building a prosperous future.
