INCO ELECTRIC

Multi-generational
Entrepreneurialism

INCO Electric was founded in 2020 when Lela Patton purchased her father’s business, formerly known as Davis Hodges Electric. Despite the challenges presented by the COVID-19 pandemic, Lela had a vision to adapt and thrive in a shifting market, positioning INCO for long-term success.

the Desired Outcome:

Lela’s goal was to build a business that would consistently grow by 50% or more year-over-year, ensuring long-term sustainability and market expansion.


Building A New Brand

In developing the INCO brand, we wanted a visual identity that subtly reflected the electrical industry while standing out from competitors. Lela also brought the idea of incorporating her father’s signature into the logo, symbolizing the transition from one generation to the next, while keeping a personal touch that honored his legacy.

Inco branding

brand
Consistency

Lela was dedicated to outfitting her team in high-quality, comfortable branded clothing, ensuring that the INCO logo became widely recognized.

Inco Attire

Along with branded apparel, she embraced the use of branded items for her crew and giveaways for customers, fostering goodwill and strengthening community connections.

Inco gear

brand Saturation

To further enhance brand recognition, we wrapped all INCO trucks and set up branded event tents and banners, making the company highly visible at community events.

Inco truck
Inco tent
INCO-Yard-Sign-Mockup

Yard signs placed on customer properties served as testimonials, showing just how many people trusted INCO's services, which helped build brand equity throughout the community.


brand Messaging

Outdoor media played a crucial role in building awareness. Multiple billboards were placed around town and kept up for several months, successfully amplifying INCO’s presence and creating a strong local footprint.

Billboard-Mockup-2
Billboard-Mockup-3

Inco Banner Ad


the Outcome

INCO Electric’s branding and marketing efforts paid off tremendously. The company quickly gained recognition, and with Lela's leadership, they surpassed their growth targets. The combination of strategic branding, community engagement, and consistent messaging helped INCO thrive in a competitive market, positioning them for ongoing success and ensuring a legacy that honors the past while building a prosperous future.

Inco Outcome
Bartlesville Oklahoma
Kansas City Missouri
Kansas City
Missouri
ADDRESS
1828 Walnut St.
3rd Floor
Kansas City, Missouri 64108
PHONE
BESbswy