GUNNAR'S WHEATED BOURBON
Reinventing
America's Spirit
Gunnar’s Wheated Bourbon resides in the American wheat belt town of Sedan, Kansas. The flavor of wheated bourbon is unique in the already unique flavor of bourbon. Bourbon is uniquly American and Gunner’s distills this spirit deep in the heart of the American west, where wheat is abundant, spirits are high, and people are down to earth.
the Desired Outcome:
Create brand awareness in northeast Oklahoma and southeast Kansas to become a destination visit for those in the Tulsa through Kansas City markets and increase distribution into the surrounding states.
a social media presence
Starting with a moderate budget and strategically targeting locations that carried their product, we achieved a 4x increase in reach in under three months, with an impressive average CPM of just $1.29. This surge in visibility directly contributed to a significant increase in revenue, demonstrating the power of targeted advertising.
generating a
Visual Presence
Increasing visibility among liquor stores, other dealers, and potential customers will increase distribution in the regions that Gunnar’s owners desire to reach. Outdoor and other print media is a long game, but is very effective if used in many strategic locations and over a long period of time.
Being able to reach the consumer where they are is pivotal to creating brand loyalty among an audience who is very loyal to their bourbon of choice. We developed a design for a booth that they can take to festivals and conventions complete with a tasting station and furniture to drive home the conversational aspect of bourbon. Product displays are key to high visability in the liquor store to stand out among competitors.
Solving
Digital Problems
A change of ownership created a huge problem with the website. The new owners had no access to the domain and the need to create a new website that woudl do everything the old site did and more was an absolute necessity. We quickly created a beatiful site using new photography that we took over a couple of visits. This new site included a full food and drink menu for their restaurant and the ability to book tours of the distillary and purchase bourbon in teh areas where delivery is available.
the Outcome
Gunnar’s is well on their way to increasing awareness in the desired regions and building their distribution lists. With the website able to book tours, they are running at full-steam and not slowing down any time soon.
