BIOSPEC PRODUCTS
Innovative
Scientific Discovery
Since its founding in the late 1980s by a molecular biologist, Biospec Products has been at the forefront of laboratory equipment innovation. Specializing in creating machines for tissue homogenization, Biospec's products have become essential tools in laboratories worldwide.
the Desired Outcome:
Biospec sought to increase brand awareness within the educational and pharmaceutical sectors, particularly in cell lysis and tissue analysis. They also aimed to expand into emerging consumer markets such as cannabis and cosmetics.
Putting on a New Face
Biospec had an established brand, but to break into new markets and compete with larger companies, rebranding was essential. We updated the logo from a dated design to a modern molecular structure, using a striking cyan-to-magenta gradient to reflect Biospec’s cutting-edge technology and forward-thinking approach.
a complete
Website Redesign
To engage a broader audience, we overhauled the Biospec website, enhancing its e-commerce functionality and introducing dedicated landing pages for niche markets like cannabis and cosmetic home labs. Additionally, a promo banner successfully gathered emails for a mailing list, creating an avenue for offering product specials and updates.
fully functional and
Custom E-commerce
A critical aspect of the website redesign was building a fully functional, custom e-commerce solution tailored to Biospec’s specific needs. We streamlined the user experience, from product discovery to checkout, ensuring seamless navigation for customers in diverse fields. The enhanced cart and payment system now supports multiple user groups, including educators, researchers, and niche markets like cannabis and cosmetics labs. This robust platform allows Biospec to efficiently manage orders and scale their business while offering a professional, intuitive shopping experience for customers.
custom
Product Videos
We created and uploaded tutorial videos to YouTube, which helped expand Biospec’s following and reinforced brand recognition. These videos not only educated users but also showcased the unique features of the machines in action.
product-based
Print Ads
To strengthen their presence in the scientific community, we collaborated with industry journals to promote Biospec directly to lab technicians—reaching them where they get their news and research updates.
utilizing Email Marketing
With a growing email list from the website, we launched targeted email marketing campaigns that promoted new products, shared innovations, and offered tips on getting the most out of Biospec machines. This provided ongoing value to customers while maintaining engagement.
utilizing
Social Media
Social media has proven to be a valuable tool for Biospec’s growth. By testing different artwork and messaging, we were able to refine and amplify the ads that garnered the highest engagement, ensuring the maximum return on investment and growing brand visibility.
the Outcome
Biospec has seen consistent, year-over-year sales growth and continues to trend upward. With new products on the horizon and a rapidly expanding customer base, the future for Biospec looks bright as it continues to lead innovation in its field.
