Behind the Brand: Tate Boys
TATE BOYS BARTLESVILLE
Instead of perpetuating the stigma of "routine" associated with purchasing new tires, PDG+creative sought to develop an emotional connection with the consumer. For Tate Boy's 2012 in-store poster series, PDG+creative accomplished just that.
IN-STORE POSTER SERIES
The bright color palette, targeted visuals, and tagline, "We Know What Drives You," were not used to focus on the tire product, but rather how the product enables consumers to engage in their favorite activities.
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