Creative equals the sum of two unlike variables, Point A and Point B.
There you have it. The greatest deception in the creative industry is that abstract thought is the guiding element to all things artistic. At PDG+creative, we believe that logic and creative not only co-exist, but enhance the other.
Not convinced? Let the following examples demonstrate the validity of this argument.
Throw it back to Mozart. Old Wolfgang is forever remembered as a brilliant musician, but what about mathematical genius? The complexity of his work took him to the hall of fame, not the way he strung pretty notes together.
C = A + B → Symphony #40 = Music + Math
Steve Jobs, Apple inventor extraordinaire, became famous for pairing technological advances with suitable creative partners. He took the iPhone's technical capabilities, and upped its standing with the mark of exclusivity.
C = A + B → The iPhone = Technical Ability + Psychology
Maybe you're not Mozart or Steve Jobs, but you're not limited to one side of the brain either. So if your palms start sweating at the sight of a brush and canvas, let the above equation be your silent mantra.