Here’s why you need to rethink your search engine marketing focus
It’s the Information Age, and the internet is the information superhighway. For companies trying to keep up with everyone else cruising along at top speed, search engine marketing is a valuable tool. Marketers typically call these “pay-per-click” (PPC) campaigns, and it’s the start of the ad spend discussion. But are you focusing on the right thing?
In our experience, probably not. Here’s why you need to rethink your search engine marketing focus.
Whether you do it yourself or buy digital media services from a pro, the true value of any campaign is how it’s managed.
For a long time, companies have focused on impressions and cost per click (CPC) to evaluate the success of their text or display advertisements. CPC is the actual price you pay for each click in your campaign. While CPC can still be valuable (no pun intended), it’s far more beneficial to focus on your Quality Score and Cost Per Acquisition (CPA).
First, some definitions. Quality Score is a Google Ads metric that provides an overall assessment of the quality of your ads, keywords and landing pages. It’s reported on a 1 to 10 scale, and includes things like your clickthrough rate, ad relevance and landing page experience.
CPA (also known as cost per action) is when an advertiser pays for a particular “acquisition,” or what is sometimes referred to as a “click-through.” Basically, when someone clicks on what you want them to -- like filling out a form. (Think your “contact us” page or a newsletter signup form.)
Improving your overall Quality Score will result in more sales, better organic traffic and will lower the cost in the Google bidding system to give your ads premium placement. It can even lead to your ad ranking above others who are bidding more than you. So, you save money in the bidding process, and you make more money in the marketing campaign. Seems like a no-brainer.
So how do you improve your Quality Score? So glad you asked! Check out our next blog, where we’ll break it down in more detail.
Stay tuned!For more PDG+creative updates and information, check our website, or follow us on Instagram, Facebook or Twitter Permalink to Post »
PDG+creative wins Bartlesville Small Business of the Year
Exciting things are happening at PDG+creative.
What sort of exciting things? So glad you asked. One of the biggest thrills is that earlier this month, we were named the Small Business of the Year by the Bartlesville Regional Chamber of Commerce during their annual gala. The award also came with special congressional recognition.
So what does that mean?
Every year, the chamber recognizes local people and businesses who make a big difference in our community. To qualify for Small Business of the Year, a company must be independently owned, have fewer than 30 full-time employees, and have been in business for more than 3 years. You must be nominated to even be considered for the award.
Also, according to the chamber, the business will stand out “for their sustainability, job growth, contribution to our local economy, and the overall progress of the Bartlesville area.”
Wow! To know that our community sees those qualities in us is an incredible compliment. We truly are honored.
Andrew Oleson, owner of PDG, called it a humbling experience, particularly because we were nominated by an outside person. To whomever nominated us, thank you. We can’t express how our gratitude.
“I stood on stage with some real legacy giants,” Andrew said. “If those are the shoes I have to fill, it will be tough but it will be rewarding.”
He credits the company’s culture, which values work ethic and quality, along with community involvement. Those qualities have helped us grow, and as we grow, we’re able to do more -- like our Back the Blue campaign for police officers. We are proud to support our community, and are thrilled that our community continues to support us back.
“I’m extremely humbled to be recognized by the community in such a unique way. PDG wouldn’t be where it is without such an incredible team killing it every day,” Andrew said. “They’re the ones the deserve the high fives and recognition.”
Thanks, boss! And thanks to everyone for supporting us, and helping us to win this honor. We’re excited, and we’re already using that excitement to propel us toward the next big thing.
Stay tuned!For more PDG+creative updates and information, check our website, or follow us on Instagram, Facebook or Twitter Permalink to Post »
Kansas City or Bust
BBQ, Country Club Plaza, Power & Light District, Worlds of Fun, The Royals, The Chiefs and PDG+creative. Just a few of the places that come to mind when you think about Kansas City, MO.
Wait!?! PDG+creative is in KC? When did that happen?I know, right?!? Like you, when I found out about PDG expanding to Kansas City, I had many questions, so I sent said questions to PDG Owner, Andrew Oleson and as they say in the media world, here's the scoop...
What made you decide to open a branch office?
Why Kansas City?
Growth. Both in terms of of clients and team culture.
When is your official start date in KC?
Through a few acquaintences I have had the pleasure of making some great connections in KC. Most recently I was asked to help with the marketing for Rise Fast, which is a conference that teaches millennials how to grow within their company by bringing value to the place they work. On top of that, the market in KC is just absolutely exploding. There are new start ups every day and we have the opportunity to help them grow.
Do you already have clients in that area?
Our soft opening was August 15 and our official opening is set for September 15.
Do you plan to hire staff in KC?
Yes! They are definitely a big part of our ability to grow in KC by helping us spread our established reputation through introductions and word of mouth. Honestly, it's been a bit like a bigger Bartlesville. The people are very warm - it's refreshing!
How often do you see yourself going to KC?
Yes. For sure a couple of sales/account manager positions. However, our main focus will be to increase our staff in Bartlesville to handle the majority of the workload.
What can we continue to expect from PDG?
At the get go, once a month. As traffic increases I will need to devote more time there.
This last year has been the most transformative since I began my role in leadership at PDG. We've completely changed our approach to the way we engage with our clients. All Access has given us the ability to serve clients in ways we never thought possible. We will continue to excel and grow. We are definitely far from perfect, but each day we are presented with challenges and opportunites to learn new lessons and exceed expectations.
Well, there you have it. After 20+ years in Bartlesville, OK, PDG+creative has expanded its walls to Kansas City, MO! Stay tuned for more updates as we settle in and don't hesitate to reach out to us with any questions you might have. On September 15th, check out the relaunch of our website and find out more about PDG+creative! Don't forget to keep up with us on Instagram and Facebook as we begin our journey in KC! Go Royals! Go Chiefs! Go PDG+creative! Permalink to Post »
Never Look Straight Into the Sun (AKA Solar Eclipse 2017)
Since the beginning of the 20th century (1900) there have only been 14 total solar eclipses visible from the United States. Of course, that doesn't count all the times it probably happened before anyone started documenting them. On Monday, August 21, 2017, all of North America will again be treated to a total eclipse of the sun. Anyone within the path of totality can see one of nature's most awe inspiring sights. According to our source at NASA, the path, where the moon will completely cover the sun and sun's tenuous atmosphere - the corona, can be seen, which will stretch from Salem, Oregon to Charleston, South Carolina. Observers outside this path will still see a partial solar eclipse when the moon covers part of the sun's disk. Sadly, Oklahoma is "outside the path", but we still hope to see a good portion of the "total" eclipse. Since Kansas City, Kansas and St. Louis, Missouri are both in the path, we are hoping that Bartlesville, OK will be able to ride their coattails and get a good view. It is scheduled to hit Kansas City at 1:09pm and St. Louis at 1:18, so we are planning for somewhere around 1:05pm. Click here to view the countdown for yourself.
The Point of this Article -
As most people are aware, looking at a partial eclipse is very dangerous for your eyes and not recommended unless you are wearing protective eyewear. PDG is so excited about this phenomenon, that we decided to order 100 pair of solar eclipse sunglasses that are CE and ISO Certified and we are super excited to share them with YOU! If you stop by our office August 14-21, 8:00am-5:00pm, we will be happy to give you your very own pair! We are located in the Pioneer Building in downtown Bartlesville at 319 S. Dewey, Suite 200. They will be available to anyone who stops by (while supplies last). If you have any questions, please don't hesitate to contact us at 918-337-0414. We look forward to seeing the sun disappear (and reappear) with you!
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Watch Where You Step
When I was given the task of writing a blog for the 2nd Annual Doggie Dash, I quickly assumed that it would be a brief overview of the event that included time, place and a few details of the event along with a link to the website to find out more information. Boom, done! Like any decent writer, I wanted to make sure I had the correct details before I began the project, so I emailed a few questions to the organizer of the event, Robbie Haxton. His response back to me began with, "Hi, Kathy. I'm never very good at these sorts of things, but I'll take a stab at it." Excuse me, Mr. Haxton, I would have to disagree with your statement. Your response to me was very detailed and I could sense the passion you have for this topic through the words you wrote. I not only immediately realized that there was more to this "Doggie Dash" than I initially assumed, I now want to go and support the program. So, in the words of Mr. Robbie Haxton, here is the run-down on the 2nd Annual Doggie Dash.How long has the Bartlesville area been involved in the Doggie Dash?
"While there are several Doggie Dash events around the country, this one isn't connected with any other. This is the 2nd year of the Doggie Dash in Bartlesville."
Who does it benefit?
"The Doggie Dash benefits the Animal Rescue Foundation of Bartlesville (ARF) and the Washington County SPCA (WSPCA).
Why do you personally participate?
"My wife is a veterinarian with Arrowhead Veterinary Clinic in Dewey. She had been looking for a way to help out local animal welfare organizations in the area. Since I have been runner for years I am always looking for opportunities to be part of a race. I guess starting one was my way of jumping in with both feet (pun intended?). 2016, our first year, was a success. Everyone had a great time, we raised a lot of money for the welfare organizations and we saw an opportunity to create something magical each year. Since May of 2016 we were able to create Arrowhead Charities, a 501c3 organization, in order to have more giving opportunities."
Where can interested folks go to get more information/sign up to participate?
"Our website is always the easiest place to start: ArrowheadCharities.com. The 5K registration site directly is https://arrowheaddoggiedash.eventbrite.com. Our volunteer page is https://arrowheadcharites.eventbrite.com . Our Facebook account is https://www.facebook.com/ArrowheadCharities/ and it offers the Doggie Dash as an event that can be followed."
Can folks sponsor the event without actually participating?
"We have formal Sponsorship levels that businesses and individuals can participate in. Sponsorships will be taken at any time but in order for them to have their logo/name on the event shirt they must contact us by the end of April. Individuals that don't want to participate in the event can make donations on the website or via the race registration site. For a minimum donation individuals can still receive an event shirt."Robbie's passion for the event really began to shine through when I asked him to send me any other information he would like to have included in this blog. We made the decision to move the location for the 2nd annual Doggie Dash. Last year we utilized the south pathfinder course that starts and ends at the Bartlesville High School. While that course is fun and challenging, there are half a dozen courses that utilize it. During the winter we designed, measured and certified our very own course. The race this year will start and end at Lee Lake (across from Lowe's) next to Cooper Dog Park on our newly certified USA Track and Field course. So, individuals that particpate in the race this year will be part of the inaugural race and hold "Course Records" for at least a year! Also, we will be the first race in the area (to the best of my knowledge) that will offer a choice in race shirts to each participant. We have the normal, every day t-shirt as well as the option of a tank top. I also want to point out that we will be offering 2 dog walks that consist of leisurely strolls around Lee Lake. One begins at 8:30am and the second at 1:00pm. The schedule will allow for individuals to take part in the 5k as well as the Dog Walks.
Since we became a full-fledged non-profit last year, this has opened the door for us to do so much more, and we are! We originally talked about bringing in some food trucks and possibly a couple vendors to make the Doggie Dash more of an event. Well...that idea has taken on a life of its own. On May 20th (overlapping the Doggie Dash), we will have our first annual Canine Carnivale from 8am-3pm to celebrate pets and the people that love them. What a better way to a shine light than to create an event within an event that brings people together who normally wouldn't attend. The Carnivale is FREE and open to the public. We plan to offer a massive vendor area at the Carnivale. Businessess invited to participate will be pet product vendors, general business promotional booths, flea market vendors, food vendors and anyone else that would like to be part of this all day, family friendly event. The Carnivale will benefit Cooper Dog Park and vendor application fees will be donated to the park for maintenance. Doggie Dash spnosors will be invited to set up a promotional booth at the Carinvale in addition to promotional benefits. Kudos to Robbie, his wife Erin and the Doggie Dash team! If you have a love for animals and would like to support this event, I encourage you to take a moment and visit the website for more information. After all, everyone running will see your name/logo on the back of the t-shirt in front of them, alongside PDG+creative and other supporters. Unless, of course, they are in first place and then all they can see is a trophy. If you aren't in the position to sponsor but would still like to help out, you can sign up for a volunteer position here. Don't miss your opportunity to support this worthwhile organization while enjoying a family friendly event! I would actually love to participate in the afternoon doggie walk - would someone please loan me a dog? Permalink to Post »
PDG+ Operation Christmas
Christmas 2016 is a mere 6 days away and many of us have finished our shopping and are settling in and readying ourselves for the onslaught of travel, food, relatives, football, more food, presents and, hopefully, fun. We have our traditions to follow which typically include our favorite food, games and sometimes even down to particular stocking stuffers. In our family it is tradition to attend the Christmas Eve service at our church, then go home and open gifts from each other. On Christmas morning we anticipate waking up to whatever Santa has left under our tree and in our stockings, enjoy some breakfast and then settle down to a football game on the TV with the smells of Christmas dinner wafting through the house. Other families have their own traditions and we all tend to pass them down through the generations. Unfortunately, sometimes our traditions come to a screeching halt. For the residents at the Lighthouse Outreach Center in Bartlesville, the traditions they grew up with probably will not take place this year. For whatever reason, they find themselves away from home and family and will be spending Christmas with new acquaintences at The Lighthouse. This Christmas the team at PDG made the decision to spend a morning cooking and serving lunch for these folks as part of our team Christmas event. Once lunch had been served, we took the opportunity to sit down and visit with several of them. Their stories aren't that different from our own, life just threw them a hardball and they are spending some time at a Christian based shelter who chooses to be a beacon in the dark and bring light to those in need. in fact their mantra since opening in 1992 has been "Helping the Least, the Lost and the Lonely". This message continues today under the leadership of Pastor Errol Hada, who has been serving as Director since 2013.
Do not judge my story by the chapter you walked in on. - Unknown
"Maybe Christmas", he thought, "doesn't come from a store. Maybe Christmas, perhaps, means a little bit more!" - The Grinch
I could regurgitate some rhetoric here about how spending time at The Lighthouse helped me see how fortunate I am and how much more I appreciate where I am in life, opposed to what we saw and heard from the Lighthouse residents. While that does hold some truth, I also want you to know that not one person there whined or lamented on where they are in life, but rather sat and visited with us telling us stories of where they have been and sometimes what brought them to where they are in life. They expressed thanks to us many times for the meal we prepared and served to them. They helped set the tables, helped clean up afterward and insisted on helping carry in the groceries when we arrived. One of them using a crutch, but still managing to carry a few bags and came back for more. They are thankful for where they are. They are thankful for being taken in and provided 3 meals a day and a warm bed to sleep in. They are thankful for a place to do laundry and clothes to wash. They are thankful. So what did I take away from our few hours spent at The Lighthouse? I learned that I take too much for granted. That I complain too much and I need nothing. I learned how blessed we are as a community to have this ministry available to those who need it and I was reminded that we should look beyond ourselves this Christmas and find someone to talk to who is truly thankful for where they are in life - even if the world sees things differently.
Be more than thankful this Christmas - Be aware of those around you and be reminded that to keep Christ in Christmas we need to feed the hungry, clothe the naked, forgive the guilty and welcome the unwanted.
To donate or for other ways you can help support The Lightouse, visit their website.
Merry Christmas from PDG+creative!(pictured above from left to right: Ben Phelps, Johnathan Warlick, Andrew Oleson, Natalie Turner, Kathy Lindquist and Travis Shepherd) Permalink to Post »
Bartlesville YP Christmas Crawl
Throughout the calendar year the Bartlesville Young Professionals continually brainstorm for ways they can contribute to the community of Bartlesville. Coming soon on December 16th PDG+creative is pleased to join YPB and others by sponsoring the much anticipated Christmas Crawl benefiting the Bartlesville SPCA. A festive and fun evening is promised as you spend time with friends, make new friends and support a worthy cause all at the same time. An Apple Watch Series 2 will be given away as well as costume and door prizes. The venues included are the HIlton Garden Inn, Shorties Grills, Painted Horse and Angelo's Tavern. Tickets are limited, so plan to arrive early to insure a spot. Starting time is 7:00pm at the Hilton Garden Inn and tickets are $10/per person. Sponsors for this benefit evening include CNB, Arrowhead Veterinary Clinic, Bartlesville Print Shop, Recognition Place and Young Professionals of Bartlesville.
While cash donations will be accepted, if you would rather save your cash for the crawl, donations to the SPCA will be accepted via the Venmo App using the handle @pdgcreative.
For more information please contact:
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On the 2nd floor of the historic Pioneer Building (c. 1910) in downtown Bartlesville, OK you will find a team of warm bodies and creative minds being fueled within a serene, art-deco work space. If you have never had the opportunity to visit us, we invite you to take a minute and step inside.
More often that not, you will be greeted by the delightful aroma of coffee and/or freshly popped popcorn before you even open the door. Once you have walked through said door, you are welcomed by an innovative design furnished with straight line wooden & metal chairs, exposed brick walls and groovy orange accents. An offer of coffee, water or soft drink is made and the tour begins.
Just to the east (right) of the reception area is the conference room which showcases the many awards presented to PDG+creative throughout their 23 year history. In addition to a few PDG Team Taco Tuesdays, it is also host to brain-storming sessions, team meetings, client meetings and random discussions.
As we reluctantly take our leave of the PDG interactive/creative area, we find ourselves facing a whiteboard wall that is regularly covered with results that are conceived from working out loud and have spilled over from the minds we just introduced you to. I like to call it the "regurgitation wall". Take it or leave it.
Just down the hall from the aforementioned area is the break room where the previously referenced coffee and popcorn are brewed and popped. I would guesstimate that it takes a minimum of 5 pots of coffee each day to fuel the innovative brain power and I'm also pretty sure that popcorn is often served for breakfast. The break room serves as the area for lunch breaks, cookie breaks and random talk breaks, which are often hard to break away from.
Areas not shown in pictures, but worth mentioning are The Michael Scott Paper Company (paper closet) and eBay (supply closet). That alone gives you a little insight into the PDG+creative team.
And that ends our tour of PDG+creative. Thank you for walking around our office space with us - please stop by in person any time you are in the area and we will be sure to have a fresh pot of coffee ready for you, and perhaps a bit of popcorn. Permalink to Post »
Who's the Cutest of Them All?
Since the dawn of time Mom's and Dad's, Grandma's and Grandpa's and the world in general have been under the assumption that their precious child is the cutest, most perfect baby ever born. This is a very natural occurence and I will admit that I felt the same way with my kids and now my grandkids. However, in all reality the only parents able to stake this claim were Adam and Eve. When Cain was born he was, uncontestedly, the cutest baby ever born. Then Abel came along and was probably even cuter and, well, we all know how that turned out. However, perhaps, just perhaps your little angel is, indeed, the cutest, most photogenic baby in the Bartlesville area, and, possibly even in NE Oklahoma (and the world). On top of that, you are so confident of this fact that you choose to enter said gorgeous baby in the Sixth Annual Baby New Year Cover Contest hosted by the bMonthly magazine. PDG+creative, along with Truity Credit Union, is sponsoring the contest this year and we are looking forward to seeing all the entries and meeting the most adorable baby in NE Oklahoma for 2017. To find out more details and complete the registration for your beautiful baby, visit the bMonthly website.
Best of luck to each of you! The odds are in your favor since my kids are now way too old to enter and my grandkids live in Michigan, otherwise they would totally win. Permalink to Post »
Bacon - Everyone's Hero
"Either you love Bacon or you're wrong."
"Bacon is going to save the world. I don't now how, but it will."
"You don't realize how much you love bacon until you have no more bacon."
"Bacon. Admit it. For a second there all your problems went away."
"Everyone is entitled to an opinion except people who don't like bacon."
These are all quotes found on the internet, none of which lists the source from which they came and all of which are about - bacon. For the sake of this writing, I'm going to say that #3, "You don't realize how much you love bacon until you have no more bacon",
is my favorite, because today when talking about bacon, we are referring to our local police officers, particularly the Bartlesville Fraternal Order of Police
, and the first annual Chasin' Bacon 5K held on October 15.
Bartlesville Police Officer, Tyler Lee, had started the process of creating a logo for the FOP's upcoming 5K when he became aware of the "Support the B'Ville Blue" decals created by PDG and made the decision to stop by our office and see if we could offer some assistance in completing the process. Our creative team, lead by Natalie Turner
, worked with Officer Lee and came up with the logo shown at the top of the page and Chasin' Bacon was officially born. Officer Lee and his committee worked hard to pull together the first Chasin' Bacon 5K and, in my opinion, were very successful. They ended up with right at 160 runners and netted close to $8000 to be used for community events. I had the opportunity to sit down with Tyler (Officer Lee) and ask him a few questions about the event -How did you come up with the name Chasin' Bacon?
"I was sitting around one evening with a buddy and we were tossing names out and nothing worked. I finally told him that I just wanted to invite folks to chase us or follow our example and run with us. He then threw out Chasin' Bacon and that was it." Do police officers or others consider this name offensive?
"Not that I am aware of. I haven't had anyone mention it to me. As a whole, police officers are not that easily offended. The word "Cop
" was once considered offensive, but that's what everyone says now."What is the purpose of the Chasin' Bacon campaign?
"Bottom line, community service. Whether that be helping families around the holidays, rebuilding bikes/buying new bikes for kids or the Shop with a Cop initiative at Christmas. One example is that recently a Bartlesville Police Officer and his family lost everything they owned in a house fire and before insurance could kick in, the FOP helped out by putting them up in a hotel. We also contributed to the BPD canine program. Helping with needs in our community is how we want the funds to be used."Are you aware of other Cities who have this event?
"Not that I am aware of. However, some area communities have shown interest after hearing about ours. One even hinted at using our brand/logo. Nope.Do you have plans to make this an annual event and when do you anticipate that happening?
"Yes. We hope to have even more participants next year. We are shooting for fall, a date hasn't been set yet."What one thing would you want to say to the Bartlesville Community?
"Join us next year. We are part of the community just like you are and would love to have you join us, run with us and Chase some Bacon!"
So, Bartlesville, keep your eyes and ears open for this event next fall and plan on participating, whether you stand on the sidelines and cheer for the participants or actually jump in and Chase some Bacon! In the meantime, support your local Bartlesville Blue and when you think of Bacon (and I know you will), think of and pray for our local heroes! Permalink to Post »
PDG Supports the B-Ville Blue
Amidst all of the negative commentary surrounding local police officers across our nation, PDG+creative made the decision to host a campaign showing community support for our own B-Ville Blue. Not wanting to just throw something together without thinking it through, our creative team created this decal which includes five stars across the top signifying the five officers who were killed in Dallas last July. The decals were made available to any and all Bartlesville citizens who would like to show support for their local men and women in Blue. The Community response has been overwhelming resulting in Chief Tom Holland and the Bartlesville Police Department showing their appreciation by donating a Bartlesville Police Department throw to be given away as an additional incentive for citizens to participate and display the decal.
As a result of the B-Ville Blue campaign, Mitchell Antle, CFM, Commissioner, District 1, with the Washington County Board of Commissioners reached out to PDG about creating decals showing support for all Law Enforcement in Washington County. "The elected officials of Washington County, through the Board of County Commissioners, have agreed to support a "Back the Blue" campaign to be inclusive of all Law Enforcement entities in operation in Washington County. Furthermore, the Board recognizes and thanks all Law Enforcement, throughout our great Nation, for their continued efforts in providing public safety in our communities." Those decals can be picked up at the Washington County Commissioners office in the Washington County Admin Building at 400 S. Johnstone, Room 201.
If you have not yet had a chance to pick up a Support the B-Ville Blue decal, we still have some available and would love for you to stop by and pick one up. Or two or three.
Here at PDG our hope and prayer is that each of our men and women in blue return home unharmed at the end of each day
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The Value of a Good Website
This week, I presented our web team with the following questions: what is value of a good website? Why not utilize the freebie website services available online? In talking to them, I learned a couple of things. Simply put, free websites lack customization and strategy. Throwing text at a template is comparable to throwing your unique selling point out the window. Like the stitch in a satchel or the secret ingredient of a culinary masterpiece, artistry is in the human touch–someone who builds with his or her audience in mind. See how our PDG artisans put it:
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"It's a wrong mindset to look at the cost of developing a strategically grounded, purposefully developed website as an expense. A website is an investment that can bring an ROI far beyond the initial cost of development. For example, if you bolster your web presence and increase user engagement with a $10,000 redesign, and you see a 50% boost in revenue for the year as a result, did it really cost $10,000, or did you actually earn money? This perspective helps you see how a custom designed website with a strategic purpose can actually be less expensive than a poorly thought out, cheap template website that brings negligible—or even negative—bottom line results. It's true that you get what you pay for."
- Lead Developer, Johnathan Warlick
"Improve credibility - '…tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride. The Internet also allows for viral marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!' (John Simms, Internet Marketer for Eiledon Solutions) Plus, reach beyond geographical barriers and become accessible and available. Lisa Barone made some good points in her article, '5 Benefits of Having a Website for Your Small Business', even if that was three years ago. Danielle Bullard explained some similar points in her article '5 Ways a Quality Website Can Benefit Your Business.'"
- Web Developer, Travis Shepherd
"Software is a technology that benefits mankind almost as much as agriculture; the website is how to harness some of that for yourself."
- Web Developer, Tyler Hammond
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As PDG+creative's Senior Designer, Natalie Turner has not only developed a keen understanding of the advertising industry, but has figured out how to have fun with it. While we all know she rocks at Adobe Creative Suite, not everybody gets to see the person behind the ad, poster, or billboard. I got the opportunity of hanging out with Natalie after hours (fishing at her suggestion) to find out more about her role as a graphic designer, some of her favorite hobbies, and more.
In one sentence, tell us what inspired you to become a graphic designer.
I wanted to tell stories and design gives you a voice.
As a designer with seven years of experience, where have you been and where are you going?
Somewhere in the middle of my degree, I realized the power that lies in graphic design. Marketing reflects the culture you live in, able to influence what is funny, what people think of themselves, what is morally acceptable…At PDG, we're a part of that influence, and my ambition as a designer now is to advance positive ideas and give my worldview a platform.
Apart from work, what do you enjoy most?
Well, aside from hunting and fishing, I get to do what I feel like I was put on this earth to do. I lead my church's youth group in worship twice a week. Not only do I get to teach kids, but I get the chance to serve with them and learn from them!
What are your favorites…movies, bands, food?
I usually have a top ten or twenty for those kind of things. I love Braveheart, Gladiator, and Hunger Games. If by favorite you mean the last concert I went to or most frequently played on my iPod, then Rend Collective Experiment. Food? Can I just say meat? I really like Southern food, Indian, and Greek food is really good too.
What kind of advice would you give to an aspiring graphic designer?
Never put yourself in an environment where you're afraid to fail. Everybody fails, and it's healthy! Don't stop learning, push yourself, and most importantly, stay true to who you are. How do you stay honest? There are jobs we haven't taken, because I could not have done it in good conscience. Serve your clients while clinging to what's true, and while it may sound like a fine line, it really isn't.
A Playlist for Full-Time Creatives
We've picked some solid favorites to keep you plugging away all day long.
Eight hours worth of handpicked tunes = productivity without interruption.
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Behind the Brand: Tate Boys
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TATE BOYS BARTLESVILLE
Instead of perpetuating the stigma of "routine" associated with purchasing new tires, PDG+creative sought to develop an emotional connection with the consumer. For Tate Boy's 2012 in-store poster series, PDG+creative accomplished just that.
IN-STORE POSTER SERIES
The bright color palette, targeted visuals, and tagline, "We Know What Drives You," were not used to focus on the tire product, but rather how the product enables consumers to engage in their favorite activities.
To find out more about Tate Boys Bartlesville, click here
Don't Underestimate These Sources of Creative Inspiration
Most artists hate to create anything less than groundbreaking work, but at some point everyone is lulled by the ease or convenience of making ordinary work. It's hard to maintain your creative voice when you may have used all your ideas or lost your rhythm. Don't let the secret to an inspired lifestyle elude you: take what is commonplace and infuse it with creative vibrancy. At PDG+creative, we do our best to to take several what-would-be mundane routines and keep things interesting, year after year.
EnvironmentPlastered walls with bits of exposed brick, a dry-erase wall full of project ideas, and a massage chair for the creative team sitting in the breakroom…if our office goes above and beyond to serve and inspire, why shouldn’t we?
CaffeineCoffee is our preferred creative stimulant. (Although, Dr. Pepper takes a close second with the print team.) We choose whole beans over instant, fully aware that there is nothing more invigorating than the aroma of freshly ground coffee.
Yes, we creatives have a dress code. And yes, the dress code somehow permits outlandishly green pants. We love structure, but also celebrate that a person's idiosyncrasies work to afford them the most recognition.
"We love structure, but also celebrate that a person's idiosyncrasies work to afford them the most recognition…"
Nothing dampers the mood more than a symphony of mouses clicking, keyboards tapping, and employees clearing their throats. In our resolve to be creative, the music never stops playing. Tailor it to the project if you will, but generally we like the 1975, Vampire Weekend, and when the occasion calls for it, a bit of Queen.
Walk It Out
In order for our designer and director's relationship to work, afternoon walks are a must. When they consistently brave the Oklahoman weather conditions and return with conclusive work solutions, it leads the rest of us to believe these walks are vital to the branding process.Permalink to Post »
Behind the Brand: Dwight Mission
Dwight Mission Presbyterian Camp and Conference Center asked PDG+creative to redesign their brand identity, taking the Dwight crest into consideration. PDG+creative's strategy was to enhance the meaning of each crest element by means of reduction. Not only was PDG+creative able to simplify the number and overt nature of the crest elements within the logo, but also created it to be incredibly flexible in regards to re-sizes, vertical/horizontal orientations, color, and loss-prevention in print applications.
Behind the Logo
- A cross shape lies within the logo’s negative space, making its presence delicately subtle.
- The feathers honor Dwight’s historical mission to the Western Cherokees.
- The four leaves resemble a butterfly, symbolizing Dwight Mission’s transformational work.
- The open book represents the Bible, central to Dwight Mission’s identity.
- The circular badge encloses all of the elements, signifying the connected, haven of Dwight Mission.
In the former logo, the quantity of elements created division, not reaching its full visual impact on the viewer. With multiple entry points and fewer elements, however, different people can now identify separate aspects of the logo, and still gain a sense of the overall unified message.
To visit Dwight Mission Camp and Conference Center's website, click here
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As I learned how to walk, talk, and develop motor skills, PDG+creative was taking its first steps too. Through the healthy affection and boundaries of our parents, the two of us have learned plenty of the "Do’s and Don’ts" of life. Do say please and thank you; don't be afraid of greatness. I grew physically and mentally, while PDG+creative grew organically from one visionary to seven.
We have more in common than two decades of growth.
I find myself shopping for slacks and button-ups, rather than browsing summer flip-flops. PDG+creative is also strategically donning a new wardrobe this year, re-vamping its logo, website, signage and office entryway. It's our way of saying: the old is good, but the new is better.
We now stand with our feet planted on the horizon of the lifetime ahead of us, hungry for what time will permit us to create. We admit our failures and accomplishments, allowing these to stand as our guide towards future successes. With all the wide-eyed ambition of a young adult, and all the practical wisdom handed down from generations before us, we've found a refreshing balance.
Cheers to a blooming and harmonious friendship.
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We APPlaud you
To the Compulsively Busy,
You don’t need another app; you need one single app. A catch-all, if you will. This app needs to do some heavy lifting: documenting your diet plan, grocery list, bursts of creative inspiration, and photos too. PDG+creative has identified several of the best, because we believe every detail matters.
So that you needn't always remember everything at once.
Awesome Notes - $3.99 for iPhone, $4.99 for iPad
. Awesome Notes is the dream app for the task-oriented. It functions as an all-in-one organizer, with user-friendly tabs. Each tab is labeled distinctly to separate groceries from your personal diary, or work from your marriage. Every flighty thought can now be tucked away for good, making Awesome Notes pretty awesome.
30/30 - Free for iPhone and iPad. We think this task manager works better than others because it functions on the underlying concept: time is money. 30/30 has built-in timers, notifying you when to move on to your next task. This sets you up to confront your time-management style, identifying where you lose time and where you ought to be investing more. A full hour jogging? Feel the burn of real-time.
Everest - Free for iPhone. Did you check off all the items on your last bucket list or forget you even had one? Fruitless moments of inspiration end here (no pun intended). Everest not only acts as a sanctuary for goals that really matter to you, but it helps you actually work towards your dreams one "to-do" at a time.
Evernote - Free for iPhone and iPad. For lack of better terms…duh. Evernote is the obvious do-it-all app, allowing you to store notes and images under any notebook label you'd like. Condense scattered recipes and literary essays into two different notebooks, then sync them from your phone to computer (or vice versa). Easy as that.
So maybe you're done with catch-alls, having renounced "multi-purpose anything" for lack of efficiency. We get that too. Here's a list to keep your categories from breaking out of their neat little boxes; we know you hate that.
NPR news - Free for iPhone and iPad. If you're the type that craves intellectual stimulation, particularly while performing mundane work or house chores--here's a way to do both. NPR news provides audio articles and a five-minute daily newscast, to update you on all major news highlights, hands-free. Go ahead and sweep the kitchen, fully impressed with your ability to handle a broom alongside big ideas.
HomeBudget with Sync - $4.99 for iPhone and iPad. We've learned to accept that budgeting isn't easy. There are so many loose ends to keep track of; so many unforeseen repairs (who would've guessed you'd get into that fender-bender at Disneyland?). HomeBudget's got your back. With this app taking into account all of your expenses, income, and bills, you might just break even at the end of the month.
MyFitnessPal - Free for iPhone. This little guy stores an impressive archive of brand-specific calorie counts and takes into account the general amount burned during various exercises. As if documenting every piece of food you eat doesn't make you health conscious enough, this app brings you the support of a nutrition-oriented community. If you opt to use this as a social network, friends can encourage you when you haven't logged in for a few days, weeks, months…now that's just embarrassing.
Songza - Free for iPhone and iPad. Nothing is worse than a Phil Collins slow jam throwing off your intensive cardio, yet you can't help but belt out "Your Song" later in the shower. Songza allows you to categorize your music playlist by activity. With Songza, find the perfect beats so you never have to hit the skip button again.Permalink to Post »
The Creative Formula for Non-Creatives
C = A + B
Creative equals the sum of two unlike variables, Point A and Point B.
There you have it. The greatest deception in the creative industry is that abstract thought is the guiding element to all things artistic. At PDG+creative, we believe that logic and creative not only co-exist, but enhance the other.
Not convinced? Let the following examples demonstrate the validity of this argument.
Throw it back to Mozart. Old Wolfgang is forever remembered as a brilliant musician, but what about mathematical genius? The complexity of his work took him to the hall of fame, not the way he strung pretty notes together.
C = A + B → Symphony #40 = Music + Math
Steve Jobs, Apple inventor extraordinaire, became famous for pairing technological advances with suitable creative partners. He took the iPhone's technical capabilities, and upped its standing with the mark of exclusivity.
C = A + B → The iPhone = Technical Ability + Psychology
Maybe you're not Mozart or Steve Jobs, but you're not limited to one side of the brain either. So if your palms start sweating at the sight of a brush and canvas, let the above equation be your silent mantra.
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PDG+creative Wins Awards for Work Created with OKWU
BARTLESVILLE, Oklahoma – During their 2012 ADDY® award ceremonies, the Tulsa Advertising Federation recognized local creative firm PDG+creative with two ADDY® awards and one Citation of Excellence for work they created in partnership with Oklahoma Wesleyan University.
The annual ADDY® Awards represents the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The awards are the largest creative competition in the country with about 55,000 local entries competing in 200 cities coast to coast. PDG+creative’s winning entries will now advance on to the regional level competition.
The winning entries included publication design for OKWU’s TOWER magazine, OKWU’s admission marketing brochure collateral, and a magazine print ad campaign.
“It is always nice for our team’s creative to be recognized in this way,” says Matt Pendergraff, PDG+creative Executive Creative Director/Principal and OKWU alumni. “We have a fantastic partnership with the university and we share a common vision. That allows us to be able to create targeted collateral that gets results for them.”
In the last 20 years, PDG+creative has earned numerous ADDY® awards and Citation of Excellence awards, including Best of Show. They have also been recognized multiple times by Graphic Design USA, the International Academy of the Visual Arts, and the Oklahoma Travel Industry Association. Their award-winning work has included identity systems, non-profit collateral, event collateral, interactive development and direct marketing, among others.
PDG+creative fulfills a variety of marketing and design needs for local, regional, national and international clientele who demand innovative solutions. To learn more about PDG+creative and their marketing and design solutions, visit their website at www.PDGcreative.com. The firm can also be reached by calling 918.337.0414. PDG+creative operates in Bartlesville’s historic Pioneer Building at 319 S. Dewey, Suite 200. Permalink to Post »
PDG+creative Earns Graphic Design USA Award
BARTLESVILLE, Oklahoma – Local design firm PDG+creative was recently presented with an Awards Certificate of Excellence in the 2011 American Graphic Design Awards from Graphic Design USA.
The certificate was for PDG+creative’s print and packaging design for Bartlesville Development Corporation’s recent promotional mail campaign. There were over 8,000 entries in this year’s national competition and a very select fifteen percent of entries were recognized as winners.
In the last eighteen years, PDG+creative has earned numerous Graphic Design USA awards. They have also been recognized multiple times by the Tulsa Advertising Federation, the International Academy of the Visual Arts and the Oklahoma Travel Industry Association. Their award-winning work has included identity systems, non-profit collateral, event collateral, interactive development and direct marketing, among others.
“It’s nice to be recognized and to be able to produce quality work for our local clients,” says Matt Pendergraff, PDG+creative Owner and Executive Creative Director. “We knew the Bartlesville Development Corporation campaign was special and it led to great results for our client. We were excited about the success of this campaign for the BDC and this award has added to that excitement.”
PDG+creative fulfills a variety of marketing and design needs for national and international clientele who demand innovative solutions. The company’s local clientele includes such companies and organizations as Jane Phillips Medical Center, Woolaroc Museum and Wildlife Preserve and Oklahoma Wesleyan University. Permalink to Post »
PDG+creative Celebrates 20 Years with Company Rebrand
Bartlesville, Oklahoma – February 13, 2013 – In February 2013, local design agency PDG+creative celebrates 20 years in business, and to honor the occasion, they’re relaunching the company’s brand, to include an all-new iteration of their iconic logo.
PDG+creative is a Bartlesville-based design agency, whose team of nine operates from a 4,000-square-foot commercial space downtown in the historic Pioneer building. Combined with a portfolio of almost 500 logos and countless advertising campaigns and websites, not to mention their impressive collection of industry awards, it’s hard to recall that 20 years ago this company was a one-man operation in an 88-square-foot room in his apartment.
“We’re definitely not resting on history,” said Matt Pendergraff, PDG+creative’s founder and Executive Creative Director, of his company’s 20 year anniversary. “We’re happy to celebrate this milestone, but we’re also using it as an opportunity to hit the reset button, and we’re going forward with a renewed sense of passion and energy.”
Early iterations of the PDG+creative client list were an exclusive “who’s who” of Bartlesville establishments and individuals, but the company has grown to serve national and international clientele as well, and has worked with such recognizable names as CBS Network, Microsoft UK, The New York Times, AOL, Facebook and Guy Kawasaki.
On the other side of these creative endeavors is the company’s generous support of various community organizations and non-profits. PDG+creative has donated more than $2.5 million in pro-bono hours and expenses to organizations like Big Brother Big Sister, YMCA, Relay for Life and the Cystic Fibrosis Foundation. Plus, Pendergraff himself has served on numerous committees and service boards, including the local Chamber of Commerce board, and is Vice-President of InSight Ministries.
“20 years has afforded us the opportunity to do a lot of things on a lot of different scales,” said Pendergraff. “That’s given us both diverse experience and a diverse body of work, and that leaves us particularly well-equipped to serve a broader audience.”
PDG+creative’s branding relaunch includes an all-new logo, website, signage and office entryway, all being unveiled this month. To view their current portfolio or works in progress, or to learn more about their services offered, visit them online at www.PDGCreative.com.
Matt Pendergraff, Executive Creative Director
319 S. Dewey, Suite 200, Bartlesville, OK 74003
(918) 337-0414 Permalink to Post »