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A penny for our thoughts?

Behind the Brand: Tate Boys



02.18.2014


TATE BOYS BARTLESVILLE

Instead of perpetuating the stigma of "routine" associated with purchasing new tires, PDG+creative sought to develop an emotional connection with the consumer. For Tate Boy's 2012 in-store poster series, PDG+creative accomplished just that.

IN-STORE POSTER SERIES

The bright color palette, targeted visuals, and tagline, "We Know What Drives You," were not used to focus on the tire product, but rather how the product enables consumers to engage in their favorite activities.

 
To find out more about Tate Boys Bartlesville, click here.

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